Microsoft has announced a multi-year partnership with the Toronto Blue Jays, becoming an Official Partner of Canada’s Major League Baseball team. The collaboration aims to use cloud and AI technologies to create engaging, connected fan experiences across Canada, reflecting Microsoft’s commitment to helping organizations use AI for innovation and growth.

Microsoft and Toronto Blue Jays Announce Multi-Year Partnership

On August 25, 2026, Microsoft announced it has become an Official Partner of the Toronto Blue Jays, Canada’s Major League Baseball team. The multi-year partnership will integrate Microsoft into select Toronto Blue Jays fan experiences, bringing together technology, sports, and entertainment, and highlighting the momentum behind Microsoft Copilot.

Matt Milton, President of Microsoft Canada, stated that the Blue Jays have brought Canadians together through baseball for 50 years. He expressed excitement about partnering with the Blue Jays to explore technology for new fan experiences and sports innovation.

Cloud and AI Foundations

The Toronto Blue Jays’ data ecosystem runs on Microsoft Azure, providing a secure and scalable foundation for AI innovation. Microsoft and the Blue Jays are exploring how AI can help baseball and business operations teams surface insights for high-performance decision-making.

Mark Shapiro, President & CEO of the Toronto Blue Jays, said baseball is built on connection between fans, players, communities, and ideas. He said the partnership with Microsoft opens the door to new possibilities for those connections, and combining Microsoft’s cloud and AI leadership with the Blue Jays’ commitment to innovation could reimagine the fan experience and unlock deeper insights.

Partnership Highlights

As an Official Partner, Microsoft will be integrated into select Toronto Blue Jays fan experiences. Key elements of the partnership include:

• Microsoft Copilot branding throughout Rogers Centre and on select Toronto Blue Jays platforms.
• Microsoft serving as presenting partner for the Microsoft Copilot Performer of the Game, a social media feature highlighting key statistics of a Blue Jays player with a marquee performance.
• Marketing campaigns, exclusive content series, and B2B experiences throughout the season.
• Exploring new AI-powered experiences that demonstrate how the Blue Jays are powered by Microsoft on and off the field.
• Leveraging partnership assets to deepen engagement with fans, customers, and the broader fan community.

Community Impact

Microsoft will team up with Jays Care Foundation to create opportunities for kids across Canada to grow through baseball. This collaboration underscores the partnership’s broader commitment to community and innovation.

Today’s announcement establishes a foundation for future collaboration between Microsoft and the Toronto Blue Jays as they explore new ways to enhance fan experiences and drive innovation. For more on Microsoft’s AI initiatives, visit Microsoft.