Apple is eliminating more than 200 positions across multiple teams, including roughly 100 from the Vision Pro division and about 100 from teams behind Siri and Intelligent Systems Experience, according to Bloomberg. The company confirmed the cuts, stating it is evolving its business to deliver the best experiences for its users, while noting that new roles will be created as part of the change.

Key Takeaways

• Apple is cutting more than 200 roles across several teams, per Bloomberg.
• Approximately 100 cuts affect the Vision Pro team, with another 100 impacting Siri and Intelligent Systems Experience.
• Apple confirmed the layoffs, emphasizing a focus on evolving its business and delivering the best user experiences.
• The company is reshuffling to concentrate on newer AI efforts and new devices.
• Apple is also navigating a bumpy transition, including rising production costs and a lawsuit against OpenAI.

Apple Reduces Vision Pro and AI Teams in Strategic Reshuffle

Apple is cutting more than 200 positions across several teams, according to sources cited by Bloomberg. Approximately 100 of the job cuts come from the team responsible for the Vision Pro VR headset, while the other roughly 100 positions are from the team behind Siri and a group called Intelligent Systems Experience, which focuses on integrating AI into devices.

The reductions mark a significant shift for Apple as it reallocates resources toward newer AI initiatives and upcoming devices. Apple confirmed the cuts to Bloomberg, stating it is looking “to evolve our business to deliver the best experiences for our users.” The company added that while new roles will be created as part of this change, it will also impact a limited number of existing roles. TechCrunch reached out to Apple for more information but did not receive additional details.

Why Apple Is Cutting Jobs Now

Apple is currently experiencing a bumpy period of transition, and the company is attempting to fix its position in AI. The reshuffling is designed to concentrate efforts on newer AI projects and hardware, which has led to the elimination of roles in the Vision Pro, Siri, and Intelligent Systems Experience teams.

The job cuts come as Apple faces rising production costs. A memory shortage spurred by the AI buildout has driven up the cost of producing Apple’s flagship products. To offset these expenses, Apple raised prices on Macs and iPads earlier this summer and introduced a leasing plan for all of its major hardware products, aiming to bring in a broader array of customers as it manages new costs.

Apple’s Legal Dispute With OpenAI

In a separate but related development, Apple is suing OpenAI, accusing the AI company of trade theft. This legal action underscores the competitive tensions in the AI sector as Apple works to strengthen its own position.

Affected Teams at a Glance

Note: The breakdown for Siri and Intelligent Systems Experience is derived from the total of roughly 100 positions for both teams combined.

Looking Ahead

Apple’s restructuring is aimed at refocusing on its newer AI efforts and new devices. As the company navigates this transition, it will continue to face cost pressures and competitive challenges, while also creating new roles as part of the evolution. The impact on existing employees is limited, but the changes signal a strategic pivot that will shape Apple’s product roadmap in the coming months.