AI-powered digital replicas of executives and workers are becoming more common, with companies like Proto Hologram and HeyGen creating interactive clones for customer service, marketing, and internal communications. Uber CEO Dara Khosrowshahi and Meta are reportedly developing AI twins of themselves, while HeyGen claims its avatars can work 24/7 and handle multiple tasks simultaneously. However, the technology carries risks, including AI clones going rogue or being used for malicious deepfakes. British engineering firm Arup lost $25 million in a video call scam, and deepfake scams have risen sharply. Some workers have expressed discomfort with being asked to create clones, and celebrities like Matthew McConaughey and Taylor Swift have trademarked their images to prevent unauthorized use. As AI clones become more sophisticated, questions remain about trust, control, and the future of human identity in professional settings.

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